Monday, October 20, 2008

Managing Quality

Victoria's Secret dimensions of quality:

Quality of design:

Victoria's Secret retail chain redefined America's conception of lingerie beginning in the early 1980s. At the same time, Victoria's Secret decidedly built its image with a fairly conservative, middle-class shoppers in mind and avoided any connotations of sleaziness which lingerie might carry. Victoria’s Secret has patented and copyrighted many of their collections and product technologies because of their quality and innovation. Most of their targeted customers are teenagers and women between the ages of 18-40. Most of their customers know that all Victoria's Secret designs are very innovated, new and unique in design and very sexy.

Quality of Conformance:

Everyone knows Victoria's Secret for its quality of conformance. All their products meet all the specifications of their designs. Manufactures make the products according to the specifications and limitations that are given to them from the Operation managers.
Victoria's Secret is the leading specialty retailer of lingerie and beuty products, dominating its world with modern, fragrances and cosmetics. Victoria's Secret stores, the catalogue and their website allow customers to shop anywhere, any time, from any place.

The Abilities:

Victoria’s Secret has the top quality products which lasts for years. Through their catalogue and their website (VictoriasSecret.com), Victoria's Secret Direct makes it possible for their customers to feel the sexy and sophisticated intimate lifestyle of Victoria's Secret 24 hours a day, 7 days a week.

Field Service:

This is the last dimension of quality. Their website VictoriasSecret.com takes many types of security measures like, uses of technologies and policies such as limited access data-centers, firewall technology, secure socket layer certificate authentication and limitations of administrative access to their systems. In addition, their policy is NOT to send the credit card number via e-mail. They designed their page to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology.
VictoriasSecret.com will ask you to provide personal information when you establish or update an account with them, ask to sign up for Victoria's Secret E-mail, when you shop online they also may ask for your personal information, check the status of an order, request a catalogue, purchase an e-gift card or send a wish list or gift reminder or if you sign up to receive information about their products, promotions and events through text messaging for all that actions Victoria's Secret might ask for your personnal information just because they want to provide an excellent service.
Categories of information collected include name, address, e-mail address, recipient's name and e-mail address, order information, telephone number, credit card information and messages or reminders you create.
Also they have a return policy. They know that they have a strong reputation for their quality. But, if for any reason you aren't satisfied with your purchase, they will assist you with a prompt refund or exchange. Their sales aren't final. Refunds for the items returned within ninety days of the purchase date will be credited in the same form as the original payment type. And items returned more than ninety days after the purchase date will be in the form of a merchandise credit redeemable with your next purchase. Unfortunately, customers can't return the merchandise bought through their catalogue or website at the Stores.

Victoria Secrets quality systems are their "quality in their design". All of the designs are new, different and unique. The quality of all these designs is excellent and very appealing to their customers. The products are put out according to the different seasons of the year. This allows the customer's to easily go through a variety of clothing for a particular season. Victoria Secrets abilities and quality of conformance are always coming out with new clothing, lingerie and beauty products. Their products have the best new sexy colors, sizes, materials and designs for all occasions. Victoria's Secret lingerie and beauty stores, their catalogue and their web site www.VictoriasSecret.com allow customers to shop for their wonderful designs at anytime, anywhere. Victoria Secret wants you to experience the sexy, comfortable and sophisticated lifestyle you can have wearing this designed brand. The store has more than 390 million customers a year come to visit and their web site has now grown.

New ideas that they should consider, is open a new Victoria's Secret for clothes and shoes. Victoria's Secret website has a variety of clothes and shoes, that customers are not able to find it in the store. Last year, VS introduced bathing suits to the store, which it never happened before, VS just had bathing suits available online, and since they brought bathing suit to the stores, the customers were very exited about it, because some of them don't like to buy bathing suits or clothes online. By opening a Victoria's Secret just for clothes and shoes, the company would have more quality design. In addition, customers who don't like to buy clothes online, would be attract to the stores, and this would increase profits to the company. Also, it will be a good idea to have a Victoria's Secret overseas. In the store, VS have foreign customers, which every time they come to the United States they come to Victoria's Secret. It will be good idea to have VS in Canada, Mexico and England.

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